CTII Market Acceleration Plan (MAP)

The Clean Technology Innovation Initiative (CTII) Market Acceleration Plan (MAP) is a tool for understanding the opportunity of developing and promoting effective standards in support of global sustainability goals.

Through the VerifiGlobal Forum, CTII aims to create synergies with other initiatives to strengthen our collective capacity to address the challenges and opportunities affecting society and the world we share.

MAP is at early stage of development and will continue to evolve. We are looking forward to engaging with you as the process unfolds and new opportunities emerge.

Find out more about CTII and MAP by linking to each of the six bullets listed below.

Resilience

Resilience

Resilience is the capacity to respond to a perturbation or disturbance by resisting damage and recovering quickly. It is important because all communities and ecosystems face hazards such as drought and flooding – risks which are exacerbated by changing climate.

UN SDGs

UN SDGs

The United Nations Sustainable Development Goals (SDGs) represent an ambitious plan to enhance peace and prosperity, eradicate poverty and protect the planet. SDGs are recognized globally as essential to the future sustainability of our world.

Circular Economy

Circular Economy

Circularity aims to tackle global challenges such as climate change, biodiversity loss, waste, and pollution by emphasizing the design-based transformation to a circular economy. The circular economy encompasses markets that provide incentives for reusing products, rather than wasting them and extracting new resources.

Emerging Technologies

Emerging Technologies

It is essential for various industrial sectors to innovate in bringing to market the clean technologies and low-carbon services and products necessary for the transition towards a circular economy.

Environmental management

Environmental management

ISO recognizes the importance of international trade as an engine for development and sustained economic growth. This requires a universal, equitable, rules-based multilateral trading system, which uses standards to assess, evaluate and verify technology and product performance.

CTII Areas for ongoing and future development

CTII Areas for ongoing and future development

CTII is at early stage of development and is continuing to evolve driven by the need to translate goals into action.

Topic #1 Clean Technology Innovation Objectives